Wednesday, March 28, 2018

Amrik Sukhdev

How many of Delhi's car owners have been to NH1, the road to karnal and Ambala and have not eaten at Amrik Sukhdev ? People you have missed not just a gastronomical delight but also a sight of passion for food that drives India. Actually very far.

Has been to this place when it was a humble Sukhdev . But crowd even them was phenomenal ans food awesome.

As Amrik Sukhdev this place has not only innovated itself as a highway hangout place for young India, but has also stayed true to its roots of north Indian highway veg cuisine. Any day anytime , you have to jostle for space. On a weekend be ready for at-least 30.minutes wait during peak hours. Feeding 1000 plus people every hour with customized menu food is simply awesome. 

People drive almost 100 kms to just have a parantha with white butter, their signature dish. And trust the travellers, no other highway parantha tastes the same. The speed, the taste, the variety , the hygiene and cleanliness both inside and outside is just awesome. 

They have not just changed with modern times but have also managed to keep their value and core proposition intact. Something of a lesson to many brands struggling to renovate themselves for modern times. 

Times of selfies , global crowds, news age tastes, moneyed youngsters, forever traveling


tourists to himachal and punjab. India is relishing its highways, a sight clearly adorable at Amrik.

Next time when you hit the highway. Don't miss Amrik Sukhdev, don't get hassled by the surging crowd. Don't worry about the highway time you would have saved , just enjoy the break relish the taste to your hearts content .

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