Chalo Goa . This seems to the buzz in the OOH agencies nowadays. The bigger question is who will go and what will they come back with from the annual drink and Gossip get together of the industry.
Here is the summary of discussions that i have with friends from the fraternity on OAC 2013. This will give you a fair idea. Those who can understand great, Those who can't don't bother.
Obviously Top management and regional heads have to go go, for others, its a cost constraint. The industry is going through a bad patch.
Will it be some learning ?Who knows.
Will there be some knowledge sharing.? Who cares
So what will you do in OAC ? Sleep , drink, roam around in goa on our Activas and Aviators.
What will the discussions be around ? Measurement of media, RoI, Currency, Transparency, Innovation. 2 din ke liye demaag ka Dahi.
Followed by free ke Daru and Awards aur kya.
Have you entered for awards ? Kya fayda, fixed hai.
Fixed hai matlab ? Unhi 2-3 agenciesmain batna hai, isko 20 usko 30 baki sab 1,2,1,2. Woh dhandha kartey hai hai, Wohi award lete hain. Bade logon ka game hai. Hum toh sirf maje lene ja rahe hain. 2-3 din ash karenge , yaar doston ko milenge. Is baar goa hai toh aur bhadiya.
How is business otherwise ? Dhanda hai kahan yaar. There are no clients in the market. Those who are there, everybody is after them, cutting rates, offering better deals. Payments are stuck, vendors are after us. on top of that , recession.
People are being fired , left right and centre. No fresh hirings. All freeze. Lagi padi hai bhai.
The icing on the cake.
So what are your plans to come out of this mess ? Abe hum kya karenge. Jo karega bhagwaan karega.
In an industry ruled by MNP. There is hardly anything you can do, to offer better service, idea, or innovation.
So friends, Till it lasts, enjoy your booze, have fun in Goa. Happy OAC 2013
Here is the summary of discussions that i have with friends from the fraternity on OAC 2013. This will give you a fair idea. Those who can understand great, Those who can't don't bother.
Obviously Top management and regional heads have to go go, for others, its a cost constraint. The industry is going through a bad patch.
Will it be some learning ?Who knows.
Will there be some knowledge sharing.? Who cares
So what will you do in OAC ? Sleep , drink, roam around in goa on our Activas and Aviators.
What will the discussions be around ? Measurement of media, RoI, Currency, Transparency, Innovation. 2 din ke liye demaag ka Dahi.
Followed by free ke Daru and Awards aur kya.
Have you entered for awards ? Kya fayda, fixed hai.
Fixed hai matlab ? Unhi 2-3 agenciesmain batna hai, isko 20 usko 30 baki sab 1,2,1,2. Woh dhandha kartey hai hai, Wohi award lete hain. Bade logon ka game hai. Hum toh sirf maje lene ja rahe hain. 2-3 din ash karenge , yaar doston ko milenge. Is baar goa hai toh aur bhadiya.
How is business otherwise ? Dhanda hai kahan yaar. There are no clients in the market. Those who are there, everybody is after them, cutting rates, offering better deals. Payments are stuck, vendors are after us. on top of that , recession.
People are being fired , left right and centre. No fresh hirings. All freeze. Lagi padi hai bhai.
The icing on the cake.
So what are your plans to come out of this mess ? Abe hum kya karenge. Jo karega bhagwaan karega.
In an industry ruled by MNP. There is hardly anything you can do, to offer better service, idea, or innovation.
So friends, Till it lasts, enjoy your booze, have fun in Goa. Happy OAC 2013
