It was long in news/grapevine and waiting.
Finally Nabendu again has bitten the Bullet. First time when he did was when he started Milestone. Amidst opposition, skepticism, challenges, distrust.
But he grew, consistently, improved consistently, acquired and delivered businesses Consistently to become a apple of investors eye and later global communication groups for acquisitions.
The Milestone Story comes as a positive news and breath of fresh air to an industry reeling on internal and external onslaught. An Industry that has always been looked down upon by insiders and as well as outsiders.
An Industry which people chose to leave and go to "mainline" or "Client side". It was in this scenario Team Milestone created an Entity and grew it through consistent delivery and amazing team work. They proved once again that with right mix of passion and persistence , any indian industry can grow and it does not take an IPGWPPLMNOPPQ to revive indian OOH industry.
Milestone grew without help of any "group" businesses. Milestone grew without any global alignments. Milestone grew in-spite of repeated obstacles by stronger competition. This deal is a Stamp of authentication of importance of team work, leadership, dedication. It also proves that your command over English, grammar, global travel and world perspective, love for art, literature and finer things in life help little when only thing that matters is hardwork, knowledge, domain expertise.
More Importantly, It gives respect to the OOH professionals. Some thing they seriously lack among industry peers. Print media professionals, TV, Digital, Radio . Most of them are proud of their media roots, but not OOH. This deal gives them a reason to hold their heads high.
Most of the OOH agencies part of global networks have shrunk in size or have closed shop, or merged with others. I know at least two , which i was part of . Primarily because of the lack of understanding on part of the global networks on how indian market operates in this space. where you need to have onground knowledge. Knowledge of demography, local culture, sensibilities, business practices.
Till the time it was confined to to 5 towns it was a good business . When telecom boosted growth and penetration it became better. but then the bubble burst and it needed a chnage agent to consolidate growth factors. realign priorities.
Nobdy gave the chance to Mr. Bhattacharya, yeah you can call him that now. but Nabendu being a hardcore,rugged OOH professional that he is, let his work, passion, persistence and delivery talk.
In an industry that loves gossiping for 20 days of the month. this guy worked 35 days a month to create a business entity worth this valuattion in 5 years.
I know lot of people who have lot of things to say for and against him. but does that matter anymore people ?
Just like NaMo. you might hate him , you might like him. but you can no longer ignore him. This simpleton, with his own style and trademark swagger is here for good. Better learn from him and start building critical mass , deliver, slog hard, be consistent, creative, communicative ( The 3C of OOH).
to my limited Knowledge its a first large scale buyout of an indian OOH Agency by a global group. and this would help Indian OOH industry in building scale, developing global footprint and most importantly earn client's trust.
This deal would also help industry look at organic avenues to growth, invest in research and data ( a consistent talk point for a decade, but few dared to walk the talk)
develop new Indianized, Asia specific models of OOH growth and allow Indian OOH agencies to offer services beyond India.
Great show Nabendu, Excellent work Team Milestone.
The Author of the Blog has worked with Nabendu before milestone and has been a keen observer of Milestones journey from the start. The author has no alignments with any OOH entity as on date.
Finally Nabendu again has bitten the Bullet. First time when he did was when he started Milestone. Amidst opposition, skepticism, challenges, distrust.
But he grew, consistently, improved consistently, acquired and delivered businesses Consistently to become a apple of investors eye and later global communication groups for acquisitions.
The Milestone Story comes as a positive news and breath of fresh air to an industry reeling on internal and external onslaught. An Industry that has always been looked down upon by insiders and as well as outsiders.
An Industry which people chose to leave and go to "mainline" or "Client side". It was in this scenario Team Milestone created an Entity and grew it through consistent delivery and amazing team work. They proved once again that with right mix of passion and persistence , any indian industry can grow and it does not take an IPGWPPLMNOPPQ to revive indian OOH industry.
Milestone grew without help of any "group" businesses. Milestone grew without any global alignments. Milestone grew in-spite of repeated obstacles by stronger competition. This deal is a Stamp of authentication of importance of team work, leadership, dedication. It also proves that your command over English, grammar, global travel and world perspective, love for art, literature and finer things in life help little when only thing that matters is hardwork, knowledge, domain expertise.
More Importantly, It gives respect to the OOH professionals. Some thing they seriously lack among industry peers. Print media professionals, TV, Digital, Radio . Most of them are proud of their media roots, but not OOH. This deal gives them a reason to hold their heads high.
Most of the OOH agencies part of global networks have shrunk in size or have closed shop, or merged with others. I know at least two , which i was part of . Primarily because of the lack of understanding on part of the global networks on how indian market operates in this space. where you need to have onground knowledge. Knowledge of demography, local culture, sensibilities, business practices.
Till the time it was confined to to 5 towns it was a good business . When telecom boosted growth and penetration it became better. but then the bubble burst and it needed a chnage agent to consolidate growth factors. realign priorities.
Nobdy gave the chance to Mr. Bhattacharya, yeah you can call him that now. but Nabendu being a hardcore,rugged OOH professional that he is, let his work, passion, persistence and delivery talk.
In an industry that loves gossiping for 20 days of the month. this guy worked 35 days a month to create a business entity worth this valuattion in 5 years.
I know lot of people who have lot of things to say for and against him. but does that matter anymore people ?
Just like NaMo. you might hate him , you might like him. but you can no longer ignore him. This simpleton, with his own style and trademark swagger is here for good. Better learn from him and start building critical mass , deliver, slog hard, be consistent, creative, communicative ( The 3C of OOH).
to my limited Knowledge its a first large scale buyout of an indian OOH Agency by a global group. and this would help Indian OOH industry in building scale, developing global footprint and most importantly earn client's trust.
This deal would also help industry look at organic avenues to growth, invest in research and data ( a consistent talk point for a decade, but few dared to walk the talk)
develop new Indianized, Asia specific models of OOH growth and allow Indian OOH agencies to offer services beyond India.
Great show Nabendu, Excellent work Team Milestone.
The Author of the Blog has worked with Nabendu before milestone and has been a keen observer of Milestones journey from the start. The author has no alignments with any OOH entity as on date.
It was an inspiration to read :)
ReplyDeleteI am seeing his growth from his Primesite days..Hard work and great vision...he is a model for the young people in OHH indsutry today....
ReplyDelete