It was in 2009, that few instances happened that shook the industry.
In infallible fell. The industry was in a big shock. But bigger shock awaited the industry.
For next 3- 4 years. The industry stagnated. People just shifted roles, jobs, agencies, vendors. Talented , bright people left the industry , for good actually.
What industry was stuck with grew to become leaders. You cannot make Giant Organizations on the shoulders of Midget Team members. That seems to be all too visible in OOH.
Last 4 years, over all agencies profitabilty have come down. Mergers and acquisitions are more of rescue operations than joining of strengths. Hiring and Firing has become a regular practice. because the industry didnot respected itself and its professionals, the clients don't respect them either.
Though i am no more parts of Billboards industry, but it pains to see the situation of people, organizations and businesses. Industry due to lack of leadership and vision. is today in doldrums. Though people will hate me for saying this. They are suffering from frog in boiling water syndrome.
Nobody likes the middlemen, but they are neccesary evil. And on heart.Do we like property dealers ? God Hell, No. Uncooth, womanisers, Dogs, blah, blah.
But still we go through them as they are experts in thier business and do the dirty paperwork for us. More Importantly both parties trust him.
In our case, It has become worse than that. Clients are squeezing for better rates and savings and agency commisions. Vendors refuse to give in as they dont trust the agent.
Irony is industry is doing bad, but people working in the industry are doing well. Nobody seems to realize that its all visible. Everybody knows, whats happening and its showing on your business numbers. Though the clients love OOH. They dont trust the middlemen.
Hai koi OOH ka Kejriwal ??? Jo is Saanp Newle ki ladai se industry ko bachayega ????
In infallible fell. The industry was in a big shock. But bigger shock awaited the industry.
For next 3- 4 years. The industry stagnated. People just shifted roles, jobs, agencies, vendors. Talented , bright people left the industry , for good actually.
What industry was stuck with grew to become leaders. You cannot make Giant Organizations on the shoulders of Midget Team members. That seems to be all too visible in OOH.
Last 4 years, over all agencies profitabilty have come down. Mergers and acquisitions are more of rescue operations than joining of strengths. Hiring and Firing has become a regular practice. because the industry didnot respected itself and its professionals, the clients don't respect them either.
Though i am no more parts of Billboards industry, but it pains to see the situation of people, organizations and businesses. Industry due to lack of leadership and vision. is today in doldrums. Though people will hate me for saying this. They are suffering from frog in boiling water syndrome.
Nobody likes the middlemen, but they are neccesary evil. And on heart.Do we like property dealers ? God Hell, No. Uncooth, womanisers, Dogs, blah, blah.
But still we go through them as they are experts in thier business and do the dirty paperwork for us. More Importantly both parties trust him.
In our case, It has become worse than that. Clients are squeezing for better rates and savings and agency commisions. Vendors refuse to give in as they dont trust the agent.
Irony is industry is doing bad, but people working in the industry are doing well. Nobody seems to realize that its all visible. Everybody knows, whats happening and its showing on your business numbers. Though the clients love OOH. They dont trust the middlemen.
Hai koi OOH ka Kejriwal ??? Jo is Saanp Newle ki ladai se industry ko bachayega ????
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