KAHANI GHAR ke BAHAR ki ( OOH KI)

KAHANI GHAR ke BAHAR ki ( OOH KI)

Once upon a time few rare crabs were imported from planet Jupiter ( read media)  to earth ( read OOH). And an experiment was done.

Crabs from Jupiter:)

Experiment-

Steps-

1) Two open jars were taken . Number One and Number two; And these jars were placed in front of an ocean.

2) In number 1 jar there were all the rare crabs from Jupiter

3) In the number 2 jar were crabs collected from different countries of earth ( agencies)

The Two jars were observed carefully for a few days

Time zone  1-

Jar no 1- All the crabs seemed to be sleeping . Immobile and completely relaxed with eyes closed. As though they  were on a vacation , Sun bathing in front of the ocean.

Jupiter Crabs chilling!

Jar No 2- In contrast here, there was restlessness. Like these guys were suddenly put in middle of a traffic jam in Mumbai and they had no clue where to go, suffocated and nauseated by this sudden shift of environment. ( incapability to adapt due to poor learning and training)

Time Zone 2-

Jar No 1- These guys seemed finally tired of their vacation and opened their eyes. All of them held their hands together formed a crab pyramid and one after the other helped each other move out of the jar. Effortlessly effortless… As though they were enlightened!!! ( IRS and TAM)

Happy and Out of the jar!

Jar No 2- Oops! these guys looked tired for some other reasons. When a crab would crawl up a little using utmost strength, the others would pull him out. Some were climbing over the other, a few who had risen little higher by attacking the weaker or the tolerant one, had announced they were super powers. The ones who were down below were waiting to hit back when they got a chance. And Jar war 1, Jar war 2, and three happened. (TYPICAL OOH INDUSTRY SCENARIO)

Time Zone 3-

Jar No 1- This jar was completely empty and these crabs were now dissolved in the infinite ocean. ( Client side, Other agencies, digital , new ventures)

 But one crab from Jupiter found his way to Jar no 2. Let’s name him the enlightened crab.

Enlightened Crab looking towards the Jar 2 

Jar no 2- The enlightened crab again seemed to have fallen asleep in the midst of all the jar wars going on in there. Slowly a lot of tired crabs were attracted by this guy and went near him and tried power sleeping like him.

Jar 2 Crabs happyy after the power nap 

Time Zone 4-

Jar No 2- The enlightened crab finally opened his eyes and whispered a secret code in the ears of the crabs flocking around him (a handsome number had gathered around him by now.) and they all held their hands made a crab pyramid and moved out of the jar one by one, helping each other. Those who did not choose to join continued there journey in the jar, but the ones who got the secret code were now Merged in the Infinite enjoying the thrills of the ocean, surfing, playing, celebrating being free….

But what was the secret code??

I heard it vaguely from distance it sounded like

DATA , RESEARCH, ANALYTICS