We all leave our offices around 8 in the morning.
Most of us drive 45 minutes to an hour for work, may be more. We all reach back in our homes, around 9 PM.
Who reads the newspapers today ? Who has time to watch TV ? who among my dear friends, makes sure that he/she reaches home on time, to view TV serial, IPL, MOvie ?. Until its weekend.
Either people are Out of home, or online. on face book, checking mails, speaking to friends but active.
So the question is , when we all know, people are spending time Out of home, Consumers are buying Out of home, brands want to engage with consumers out of home . Why the advertising fraternity still wants TV and Print.
People its time to move Out of home, its time to go digital, its time to go mobile .!!!!!
To my mind, the problem, is that there is not enough creative people to think beyond formats, sorry guys but lets accept the fact. Creative guys cannot think beyond, story board, TVC, 30 second and half page. Engagement, either onground, or digital or out of home still is off their brains and radars.
Out of Home advertising opportunities and touch points are not being considered as story extenders and amplifiers but another adaptation.
Hello ! Hello ! Good morning people. its a different world !
Try and engage with the consumers when they are active, spending time with family and friends, on roads, in malls, in movie halls, in office complexes, create something interesting , create engaging stories, create new worlds, create sharing and caring based communities.
Did it ever ring any one that community and communication are comman sounding words. and yet the wizards of advertising, the wannabes piyush's and prasoons miss the basic connect.
Guys ! its time to un learn ! its time to empty your cups, its time to move out of your comfort zones ! High time ! Move Out of Home !
Most of us drive 45 minutes to an hour for work, may be more. We all reach back in our homes, around 9 PM.
Who reads the newspapers today ? Who has time to watch TV ? who among my dear friends, makes sure that he/she reaches home on time, to view TV serial, IPL, MOvie ?. Until its weekend.
Either people are Out of home, or online. on face book, checking mails, speaking to friends but active.
So the question is , when we all know, people are spending time Out of home, Consumers are buying Out of home, brands want to engage with consumers out of home . Why the advertising fraternity still wants TV and Print.
People its time to move Out of home, its time to go digital, its time to go mobile .!!!!!
To my mind, the problem, is that there is not enough creative people to think beyond formats, sorry guys but lets accept the fact. Creative guys cannot think beyond, story board, TVC, 30 second and half page. Engagement, either onground, or digital or out of home still is off their brains and radars.
Out of Home advertising opportunities and touch points are not being considered as story extenders and amplifiers but another adaptation.
Hello ! Hello ! Good morning people. its a different world !
Try and engage with the consumers when they are active, spending time with family and friends, on roads, in malls, in movie halls, in office complexes, create something interesting , create engaging stories, create new worlds, create sharing and caring based communities.
Did it ever ring any one that community and communication are comman sounding words. and yet the wizards of advertising, the wannabes piyush's and prasoons miss the basic connect.
Guys ! its time to un learn ! its time to empty your cups, its time to move out of your comfort zones ! High time ! Move Out of Home !
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